Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers...

Web 2.0, the second generation of the World Wide Web, allows us to connect, create, collaborate, and share information. When we bring Web 2.0 tools into the classroom, we transform learning. By applying these tools thoughtfully, we see a shift in student engagement, creativity, and higher-order learning skills...

When Seth Godin launched Squidoo, he opened up an entirely new way for website owners to drive targeted traffic to their sites. In this exclusive report by New York Times Best Seller Joel Comm, you will learn the winning strategies and techniques for using Squidoo to draw more people to your website...

Web 2.0 provides dynamic and comprehensive coverage of the most current information available on Web 2.0 today. You will gain a solid understanding of the current trends in technology and concepts associated with interactive information sharing and new web applications. You will gain knowledge of web-based communities, social-networking, video and filing sharing sites as well as blogging, wikis and more.